NFL Refuses to Run Ad to Recruit Border Agents

February 13, 2007 4:06 PM

Justin Rood Reports:

Super_bowl_program_nr The National Football League refused to include a print ad recruiting U.S. Border Patrol agents in its 2007 official Super Bowl program because they were uncomfortable with "the sensitive political nature" of the spot, according to a league spokesman.

The Department of Homeland Security (DHS), which oversees the Border Patrol, had offered to pay for the advertisment, which was part of a campaign to boost the number of agents by 18,000. But money wasn't the issue, NFL spokesman Greg Aiello told ABC News.

The ad "was specific to border patrol and mentioned terro rists," he said. "The game was in Miami, where [immigration] is a sensitive political issue...[it] made us a little bit uncomfortable."

Aiello said the league's discomfort stemmed from the ad's mention of terrorism in a program for the high-profile event as well as how it intertwined terrorism and immigration.

The league told DHS it would be willing to run a more generic recruiting ad but never received a response to the offer.  "We take recruiting ads from the military that are generic," said Aiello. "We were willing to take one from DHS."

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The issue came to the attention of Homeland Security Secretary Michael Chertoff, who raised it before Congress last week. "We tried to put an ad in the...Super Bowl program this year, and it was rejected, much to my chagrin," he told a panel of lawmakers. 

DHS spokesman Mike Friel said he could not confirm the NFL had offered to take a "more generic" ad. He said that other organizations had accepted the same ad the NFL rejected, including the NBA, which ran the advertisement in its official program for its annual All-Star Game, the NCAA, which will publish it in programs for its Final Four championship tournament and "Pro BullRider" magazine.

The ad the NFL didn't want you to see...

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February 13, 2007 | Permalink | User Comments (46)

User Comments

Now the NFL is catering to illegals........when does it end? Mr. Aeillo's income is probably in the high 6's or 7 figures. I'm sure the economic impact of illegals on this country's middle class has absolutely no impact on him or his family. The NFL probably uses illegal workers in their facilites nationwide. Makes me sick.

Posted by: Louise | Feb 12, 2007 2:53:32 PM

a)who drinks the most beer
b)who are your fans in the largest states?

That will answer your question.

Posted by: Aaron C | Feb 12, 2007 4:25:59 PM

Who can really blame the NFL when our own government doesn't know whether it supports our Border Patrol. Our Border Patrol agents are sent out and told not to chase illegal crossers. And if the agents should get shot at, they have to decide whether it is worth going to prison for a decade or more to shoot back because the government will take the word of an illegal over the word of an agent. With all this controversy just within the government itself, would you want to run an ad?

Posted by: JDA | Feb 12, 2007 4:29:35 PM

how the heck are we supposed to get the right people to do the job that's gotta get done when agents are thrown in jail for enforcing the border and organizations in the US refuse to cooperate with the recruiting process?

Posted by: J | Feb 12, 2007 4:33:18 PM

Gee DHS didn't "know" what the NBA's response was? Another example of their tone-deaf, head-in-the-sand bureaucracy. Any wonder why they can't stop the illegal wave?

Posted by: TrueLiberal | Feb 12, 2007 4:44:38 PM

Shameless... i guess its politically incorrect to want to protect our borders.

Posted by: steve | Feb 12, 2007 4:52:51 PM

No I think that they should have run the add. It was just advertising for jobs that is it. There are many area's that people will leave for work. Instead of stopping this add they should have taken the snickers and coke a cola adds off of tv. The snickers add went a little too far with the pulling out of chest hair to show how manly the people were.

You should have stopped the coke-a-cola adds for black history month. They should be ashamed for advertising all about black history month. That is a racist add and should be pulled. Now if I would say where is a white history month I would be sued by the NAACP. It is sad that this nation lost site of white history.

Posted by: Curtis | Feb 12, 2007 5:13:10 PM

Who cares, non-issue...

BUT - Bush SHOULD be impeached for not pardoning Compean and Ramos. What is happening at the border, is a tragic, tragic thing. Unforgivable in the eyes of all Americans.

He says he wants to fight a war on terror, and allows the INS and DHS to terrorize these innocent victims, who did nothing but what was there duty.

Someone called for impeachment of the POTUS if any of these men die in custody (one has already been severely beaten while in prison).

Forget that, impeach him now for this utter nonsense.

(continues to wonder why the Compean and Ramos scandal still gets little to no press coverage...)

Posted by: JelloBiafra | Feb 12, 2007 5:52:45 PM

Who knows what this President stands for any more: Look at our
border; look how he has pc'ed the
war in Iraq-it could have been over
two years ago; look how he let Burger-Clinton off the hook after a decade of letting the radical Muslims run amuck by Clinton and
Burger steals classified documents
from us and Bush lets it go. Does
anybody understand this President?

Posted by: tony | Feb 12, 2007 8:13:25 PM

Who would want to join the border patrol? Our government isn`t serious about protecting our borders and Chertoff doesn`t care about your safety. Chertoff only cares about Mexican drug dealers-who get shot at.
-WHEN- we have the next 911(or worse) Americans like myself will take to the streets(yes we will be forced to become vigilantes) because Chertoff doesn`t care about you and the blood of the innocent will be on his hands and the politicians. Our only hope will be at that point our second CIVIL WAR. Our country is devided sharply now and all it will take is another 911(or worse).

Posted by: Joe H. | Feb 12, 2007 8:35:16 PM

Some bloggers, and newssites, deny democrat scandals like Iran denies the Holocaust.

Posted by: JelloBiafra | Feb 12, 2007 8:57:34 PM

The NFL like our politicians have their heads in the sand over illegal immigration. Why didn't you change the wording of the ad? Duh. The need for more border patrol is unquestionably there. Your priorities are centainly not with the safety of this country.

Posted by: Kathy A | Feb 12, 2007 9:43:54 PM

NAFL North American Football League?

Is it too late to turn this mess around?

Posted by: Citizen Jim | Feb 12, 2007 10:05:57 PM

Bottom line for the NFL,MONEY

Posted by: Peyton J. | Feb 12, 2007 10:52:12 PM

In Mexico, they arrest and deport illegal immigrants from countries to the south of them, but if we do it, we're "racist." We spent all those years building our country into what it is. Why is California such a desirable place to live, when 10 miles south people are trying to cross the border? Their ancestors made their bed, and now their offspring can sleep in it. Glad my ancestors had some gumption. Arrest, deport, and send their government the bill.

Posted by: Jason | Feb 12, 2007 10:53:40 PM

Thankfully, Americans are fully awake to the dangers of unbridled immigration from nations that are not bending enough to blend in to our country. The huge rallies last spring revealed the nature of these illegals. They are not Americans!!!!!!! We have borders for a reason. I dare say that many nations south of the USA has a good record on protecting individual's rights. There is an orderly way to come to my country. Everyone that comes here is not guaranteed citizenship. It must be earned. You would no longer be considered a Mexican after this. An American. Not African. An American. Not Italian. An American....

Posted by: Carl J | Feb 13, 2007 12:15:45 AM

What a bunch of wimps the NFL are!
Maybe they should recruit illegal alien gang-members into their teams?
The NFL has lost it's credibility in my opinion. We won't forget this.
BUMS!

Posted by: Tammy | Feb 13, 2007 12:37:13 AM

The truth behind the border agents who shot two traffickers dead is that they were unarmed, posed no risk to the agents themselves, the agents had commented just prior to the incident that they wanted to kill some immigrants, and the agents then tried to cover it up by omitting it from their report. It was murder.

Don't believe everything you see on Faux news or indeed any of the mainstream media.

Posted by: Steve | Feb 13, 2007 4:26:10 AM

This ad was probably not in spanish therefore turned down! Get use to it folks we already have many former illegals in power why not outsource the border guards! We are not dreaming here this is becoming a nightmare!

Posted by: Terry | Feb 13, 2007 5:22:30 AM

I have decided not to continue the application process for a DHS job due to the lack of support for the two border patrol agents.

Posted by: Roger Pau | Feb 13, 2007 5:36:39 AM

I wonder does the NFL also refuse any of the free forms of security it is provided by various federal (and local) agencies too. I think any kind of free security for NFL games should stop immediately.

Posted by: Kathy G. | Feb 13, 2007 8:26:31 AM

To Steve: Murder? The drug-runner that they shot in the butt survived and even testified against them, gaining immunity from his own crimes of bringing drugs into the country for sale. The agents need to be punished - but why is their sentence 5 times greater than these crazy women that kill their own babies? No justice here.

Posted by: Tom | Feb 13, 2007 10:59:30 AM

WHO EMPLOYS ALL THESE ILLEGALS? HOW DO THEY SURVIVE? OH THATS WHY CRIME IS ON THE RISE, BUT THEY ARE BEING EMPLOYED BY ALL THE BUILDERS BUILDING HOUSES, BY ALL LANDSCAPERS BUILDING NEW SUBDIVISIONS. MAYBE WE SHOULD TAKE A LOOK AT HOW WE AS A SOCIETY SUPPORT THESE ILLEGALS.

Posted by: NOBODY | Feb 13, 2007 11:48:25 AM

Way to go NFL!!! You can't support your country, I can't support you!!!
Don't watch
Don't buy

Posted by: Jim | Feb 13, 2007 11:49:29 AM

Steve wrote....
"The truth behind the border agents who shot two traffickers dead is that they were unarmed, posed no risk to the agents themselves, the agents had commented just prior to the incident that they wanted to kill some immigrants, and the agents then tried to cover it up by omitting it from their report. It was murder."

Steve, you're an idiot. This did NOT happen the way you describe it. What TWO traffickers were murdered by Ramos & Compean? As well, the story that they publicly stated that they wanted to "kill some Mexicans" has already been exposed as a fraud - the person (another BP Agent) who reported hearing them say this has recanted and is facing disciplinary action for lying to investigators.

Posted by: Dave | Feb 13, 2007 1:44:07 PM

After what DOJ and Homeland Security did to Ramos and Compean, I would not recommend anyone to work as a BPA. They are not authorized by their superiors to do their job and will probably be passing out water bottles and cell phones to drug runners, smugglers, and coyotes.

Sorry to sound so negative, but, the left wing wackos have taken the law enforcement duties away from Border Patrol Agents.

The President want amnesty and open borders. Carl Rove does not want his children working in any manual labor jobs. Our republicans have turned into elitists along with the DNC.

Welcome to donkey land.

Posted by: Bosun | Feb 13, 2007 2:24:06 PM

In response to Tammy above:

Get your facts straight Tammy. The agents that are in jail right now DID NOT KILL ANYONE. If you think that criminals crossing our borders pose no threat then you can go live with them and get out of my country.

Posted by: Tracy | Feb 13, 2007 2:28:11 PM

NFL has been trying to get a team in Mexico for a while. Putting that kind of ad would have slammed the door shut on that possibility. Nice job NFL. I've been a Bear fan for 22 years, spent thousands of dollars on merchandise, games, etc. but after this the NFL will get $0 from me and my family.
They made a statement to everyone where their priorities lie and it isn't with the interests of the US citizen.
It's ok to show the offensive Sniker's commercial but military recruitment ads are not allowed! Traitors!

Posted by: KC | Feb 13, 2007 3:04:39 PM

What as surprise!? It's typical.

Posted by: Jeff | Feb 13, 2007 4:30:27 PM

Steve! are you ignorant? Those agents didn't kill anyone, only one dope trafficker got shot in the butt,after struggling with the officer and then trying to get away. And...His supervising officer at the scene said not to make a report. Why don't you look up all the current reports, there's more to this than you even think.

Posted by: Juris | Feb 13, 2007 4:53:21 PM

obviously, none of you have any business sense. nor is our government run any different than what the nfl based its decision on. really, this is like that game telephone. not one post ive read to this article made any sense at all. bottom line, if you own a business you are not going to support ads that offend in the way the bpa ad did which IS NOT the same as the snickers ad, and if your panties werent in such a tight bunch, you might have found the snickers ad funny like i did. get a clue, would ya?

Posted by: manual | Feb 13, 2007 5:07:48 PM

Wow, the level of knee-jerk incompetence is so blindingly stupid that I can only shake my head and wonder.

This admin is corrupt and association with it is bad business - no brainer.

To the Bears' fan - you're full of it. You'll still shell out the merch money so stop lying.

The Snickers commercial was funny, and I'm fighting homophobe idiots in small town Texas. I just know funny without someone having to tell me.

Most Americans are so dumb their lips move while reading streets signs. Didn't use to be that way.

Shame.

Posted by: Maad | Feb 13, 2007 5:47:23 PM

Side topic; The NFL is full of whiny babies that break the law & make millions in reward for bad behavior. What's more important; your childrens' education or a bunch of egotists playing a GAME? Wake me when the revolution's here. America sucks.

Posted by: Lana | Feb 13, 2007 6:49:49 PM

Why is this even news? Who care's if they didn't run an ad? They even claimed they would run one that wasn't so politically sensitive in that region. It isn't like they told the DHS to screw off, and claimed to love illigal immigration.

Posted by: john | Feb 13, 2007 8:42:00 PM

the NFL won't help recruit people to protect our borders, but it will allow a has-been pipsqueak to make phallic shadow puppets during the halftime show. this in between million dollar commercials foisting alcohol on our young people. i weep for the country my son will inherit.

Posted by: MARK C | Feb 13, 2007 10:09:40 PM

I'm disgusted by the NFL's decision not to run the Border Patrol ad. National security should trump upsetting folks in Miami.

Posted by: Phil | Feb 14, 2007 12:31:43 PM

I will never watch another NFL game for the rest of my life. This way, by the time a criminal record is required, rather than just a desired qualification for the players, my family won't even remember that there is such a thing as the NFL.

Fortunately, I live in a mild climate, so I will be spending my Sundays on the golf course rather than supporting the NFL with any of my time or money.

Posted by: Joltin Joe | Feb 14, 2007 6:08:39 PM

The NFL had over 35 players arrested in 2006, for drugs and alcohol, spousal abuse, and weapon charges, yet they won't run an add because it made them uncomfortable, Maybe they ought to move their whole organization elsewhere. If it was 60 years ago the head of the NFL would be arrested for sedition.

Posted by: Randel | Feb 14, 2007 7:08:20 PM

I SHOUT - shame on the NFL for not having the guts to run an ad for the boarder patrol this past super Bowl because the ad "was specific to border patrol and mentioned the word terrorists,” this Master Chief, United States Navy, (Ret). urges everyone to treat the NFL with the contempt it so richly deserves – turn the NFL off this coming season just like the NFL turned off the request by Home Land Security to run an ad that dare mention the word TERRORISTS... β€œThe issue came to the attention of Homeland Security Secretary Michael Chertoff, who raised it before Congress last week.” We tried to put an ad in the...Super Bowl program this year, and it was rejected, much to my chagrin," he told a panel of lawmakers. Just in case football fans are unaware, the NFL intends to start playing football in Mexico in the near future. I would like to know how individual NFL players fee about this? Homeland Security Secretary Michael Chertoff said that other organizations had accepted the same ad the NFL rejected, including the NBA, which ran the advertisement in its official program for its annual All-Star Game, the NCAA, which will publish it in programs for its Final Four championship tournament and "Pro BullRider" magazine.SCREW THE NFL.

Posted by: Stewart Martin | Feb 15, 2007 11:56:46 AM

The ad was in English... half of Miami probably could not have read it.

Posted by: MM | Feb 15, 2007 2:49:13 PM

bush is the terrorist. who do you think is responsible for 911. The country was headed for a depression and what better way is there to solve that than to start a war, take the oil and if that dont work then snag the nearby opium yoink. either way a multi-billion dollar grab. kill innocents currupt the media add a dash of SARS and you have a party.

Posted by: ChoZenWon | Feb 21, 2007 1:49:29 PM

After reading a few dozen of thees comments on the NFL boarder patrol ads, and the illegal alien crisis, it's good to know that I am not alone in thought.
Our government is broken, and it is the same government that gives us rhetoric on how they are going to fix things. Somehow, they are out of touch with the fact that they broke it and the people want it fixed. It's too late for Southern California, the place is nearly ruined. I was born and raised here, I should know. Can't go a mile in anydirection without seing gang tagging, most of which is from people from down south, most of which are illegals. No pride. Big money needs cheap labor and it is big money that runs the government. In fact, big money is the government.

Posted by: Scottt | Feb 24, 2007 7:54:28 PM

Jim, no watch? Joltin Joe? Let's see next September... Why are we trying to get rid of people who do tough jobs, why don't Mr. Bush gets Bin Laden? Are immigrants as dangerous as Al-Qaeda? Has any immigrant done something like 9/11, or like Oklahoma City bomber? I hope someday Mr. Bush is hanged like Saddam was. Saddam killed 0 Americans, Mr. Bush has already topped 9/11 in the number of troops that had died in Iraq. This ain't an issue of the NFL but the government to recruit troopers that want to get enrolled in a shamefully roganization. I think the NFL is not to be blamed for this but the US government. Americans care more about the games, the Super Bowl than reelecting a freakin monkey for another tenure.

Posted by: Charles | Feb 28, 2007 2:14:09 PM

MM wrote:

The ad was in English... half of Miami probably could not have read it.


Maybe thats why Miami is such a great place, half of the city aren't American dudes... the only good guy here is MILF Hunter

Posted by: John Stu | Mar 1, 2007 11:55:40 AM

First the prosecutor lied in the trial of the border agents. 2nd the agents said he turned with what looked like a gun in his hand. Third the bullet hit him in the side of his butt as if he did turn to fire. 4th the DHS now recants their story that they were out to shot Mexicans (they lied to congress) 5th who in gods name would go into a law enforcement field where you go to jail and the bad guy (cartel drug runner) goes free. Also interesting to note that the Border Patrol hand book says that you are not to pursue a fleeing felon, someone please tell THIS dummy (me) how you would ever capture anyone with this policy

Posted by: Doc | Mar 7, 2007 10:37:31 AM

Border control in the USA is a problem because of,..well,...follow the money.
hg

Posted by: HUBERT G GRAHAM | Jan 15, 2008 7:41:13 PM

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