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Cocaine-Resembling Candy an 'Extreme Danger' for Kids
December 06, 2007 2:03 PM
Children's advocacy groups and law enforcement say a new candy made by Hershey's, "Ice Breakers Pacs," resembles illegal drugs and could be "extremely dangerous" for young people.
South Sioux City (Neb.) Police Chief Scott Ford called the design for "Ice Breakers PACS" a "marketing blunder" that could have devastating repercussions and prove to be an "enormous waste of resources" for law enforcement responding to reports of drug use.
A spokesman for Hershey's said the candy is designed to look like a breath mint and nothing else.
"Consumers love the product," he said. "It's unique and innovative."
Click Here for Full Blotter Coverage.
But the police chief is not alone. Children's advocate groups are furious about the candy.
"When I saw [the candy], as a parent, as a consumer and as an activist, I was outraged that a major company would do something like this," said Susie Squires, president of
Watchful Eye Foundation, a nonprofit organization that works with at-risk youth and gangs. Squires has launched a petition to boycott all candies manufactured by Hershey's.
The packets, marketed nationwide, are designed to be placed in the mouth and dissolve, and "if that winds up being something other than candy, there is some extreme danger there for kids," said Ford.
"Knowing that drug dealers are extremely enterprising entrepreneurs, their packaging will begin to look like commercial packaging almost exactly," said Ford, adding that it will become difficult to tell the difference between a candy product and an illicit drug.
From a law enforcement perspective, Ford said, police and narcotics agents will have to confiscate any packets they see and submit them for lab testing.
"If you've got these things flying off the shelves and we have youngsters in possession of them, it's going to waste a lot of resources to determine whether it's candy or it's drugs."
Do you have a tip for Brian Ross and the Investigative Team?
December 6, 2007 | Permalink | User Comments (54)
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You're joking, right?? Do these activists not have anything more important to worry about? How about lead in toys? Come on!!! What a freakin' joke!!!!
Posted by: Dan | Dec 6, 2007 2:29:50 PM
Another bonehead idea that was spawned by the bottom line.Hershey has brown on its face and it a'nt chocolate.
Posted by: David Michael | Dec 6, 2007 2:29:59 PM
It's organizations like Watchful Eye that need to mind their own business and get a real job. Many of us are just plain tired of these groups trying to tell us this and tell us that. They are probably the same "Hippies" and "Yuppies", or whatever trying to feel better for their past sins. They need to listen to Bucky Covinton's lyrics of "A Different World" and just stop trying to tell us Americans what is right or what is wrong for us. Bunch of Fricken nuts! Get a real job folks...........
Posted by: ruben | Dec 6, 2007 2:30:39 PM
Well Hershey's sales are down, maybe
they are thinking of getting into a
new product line
Posted by: diffenceone | Dec 6, 2007 2:41:20 PM
Albeit, this is about as LOW LIFE a move as can be made by the industry, it is none the less CANDY. Like a toy gun, it can pose as dangerous, if not a deceptive form of packaging that could bring trouble to your space. Some kids are likely to try it as a form of flirting with drug use... but most probably would eat it. It is the INTENT of the distributer that I question.
Posted by: RW | Dec 6, 2007 2:41:37 PM
Is this the same thing as when McDonalds had to quit using their coffee stirrers because people*might*snort coke from them?Definitly not advocating cocaine,just common sense.You canot ban a product simply because a subversive element might use it for something other than it's purpose.I can see if a child were in the vicinity of crack& this mint at the same time,but then,what is the kid doing around crack to begin with?*shakes my head and backs outta the room*
Posted by: whistleb4dawn | Dec 6, 2007 2:50:45 PM
Uhh, what? Are they serious? If they start confiscating candy and testing it for drugs it's because they're stupid and want to be sued, that's all. I'm seriously mesmerized that people are upset over something so stupid.
Posted by: Joe J | Dec 6, 2007 2:50:46 PM
Are you kidding me with this? Like your average street dealer is going to take the time and expense to perfectly seal coke in little tiny blue packets and distribute it? and if a kid is stupid enough to not know what he's putting in his mouth, then it's not going to matter what the drug looks like, his "friend" will slip it to him no matter what. blaming Hershey's for the country's inability to curb the drug problem in this country is laughable.
Posted by: Wendy | Dec 6, 2007 2:52:25 PM
More police and media-driven paranoia. File alongside razor blades in apples and the LSD tattoo.
Posted by: Ed | Dec 6, 2007 2:52:39 PM
I'm still upset they got rid of candy Cigs.
Posted by: Drizzay | Dec 6, 2007 3:10:50 PM
I think this is a corporate 'blunder' much worse than Spirit Airline's "MILF" campaign. Here in Philadelphia, our police and DA's office have been complaining to Hershey (located not far from us) for several weeks. We've been getting the same "not our responsibility" reply from the company. Thanks for bringing this awareness to a national scale. This is completely irresponsible of Hershey.
Posted by: Jeff | Dec 6, 2007 3:22:48 PM
Kiss goodbye to Big League Chew, Candy cigarettes, and childhood.
Posted by: Brian | Dec 6, 2007 3:22:59 PM
Well, If that's such a big deal to so many, wouldn't pixy stix be an issue too? You don't hear anything of that..Isn't it just as bad?
So change the texture and/or packaging of the candy, simple as that...If it's going to be a problem.
Plus, There are many other powdered things like, for say, sugars. So, those look like cocaine too. What's to be done. Should anything really be done at all?
Posted by: Erica | Dec 6, 2007 3:39:51 PM
Well, the DEA goons already raided a factory producing marijuana-laced candy bars for cancer patients. Hershey better reinforce the doors and get some pit-bulls.. the Feds are coming. BTW, before sending these stupid, packets of candy to an expensive lab for testing, perhaps one of the police officers could dip his finger in and taste it. If it tastes like candy and disolves, it's not cocaine. Why wasn't there this type of uproar over Pixie-sticks... looks like cocaine already in a handy straw!
Posted by: Uniblogger | Dec 6, 2007 3:43:22 PM
I don't know what legal matters you would have to go through before doing this, but you could try it. Everyone who has come in contact with cocaine knows that one thing it does is make your tongue numb wherever it hits it. Police officers could request a taste. if refused, take them in. Otherwise, children and teenager are very attune to what is right and what is wrong in a cop's eyes, so if you are approaching and they do not hide it, that is a sign that it is candy. Just a thought
Posted by: Matthew | Dec 6, 2007 3:46:33 PM
What are they talking about wasting law enforcement resources? What drug testing? All a cop has to do is lightly lick the tip of his pinky finger, touch the powder and taste. Sweet=mint, Sour=Cocaine. Voila!! The drug test was just performed in 2 seconds for free.
Posted by: Paula | Dec 6, 2007 3:50:13 PM
Oh - right - drug dealers will make "their packaging ... look like commercial packaging almost exactly". So, why have they not made it look like regular Hershey bars before? Or Three Musketeers? Or those silly little candy suckers that look like a binky? Say... they could make it look like TicTac! Or Binaca!
Posted by: Jordan | Dec 6, 2007 3:55:30 PM
This simply Marketing at it's worst. What are they thinking. oh yeah Make a Quick Buck!!... it went from gum cigarettes to chews and now Powder.
Posted by: Adeeb N. | Dec 6, 2007 3:59:15 PM
RW.....kids are likely to try this CANDY as a way of flirting with drug use? You voted for Bush didn't you?
Posted by: Jen | Dec 6, 2007 3:59:15 PM
My kid hooked on MINT!!!! No seriously this is kind of messed up. I used to do paid surveys for marketing firms (like Peters Marketing for example) for "Ice Breakers" "Mint a Burst" etc etc and some other candies and the packaging does not surprise me. They do do this crap intentionally. During marketing surveys they will hand out packaging for candies and ask which is more appealing. They also make you sit thru commericals and ask you what you think of them. Kids liked candy cigarettes so candy drugs was only a matter of time.
Posted by: Paulie | Dec 6, 2007 4:01:10 PM
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