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Cocaine-Looking Candy a No-Go for Hershey
January 25, 2008 1:45 PM
The Hershey Co. said this week it will no longer make a breath mint that children's advocacy groups and law enforcement say resembles illegal drugs and could be "extremely dangerous" for young people.
In its conference call about the company's fourth-quarter earnings report, Hershey CEO David West said that while consumers were "very satisfied" by "Ice Breakers Pacs," "some community and law enforcement leaders have expressed concern about the shape of the pouch...and the possibility that it could be mistaken for illicit items."
"We are sensitive to these viewpoints," West continued, "and thus have made the decision that we will no longer manufacture Ice Breakers Pacs."
THE BLOTTER RECOMMENDS
Last month, South Sioux City (Neb.) Police Chief Scott Ford told the Blotter on ABCNews.com that the design for "Ice Breakers PACS" was a "marketing blunder" that could have devastating repercussions and prove to be an "enormous waste of resources" for law enforcement responding to reports of drug use.
And the police chief wasn't alone. Children's advocate groups also told ABC News they were furious about the candy.
"When I saw [the candy], as a parent, as a consumer and as an activist, I was outraged that a major company would do something like this," said Susie Squires, president of Watchful Eye Foundation, a nonprofit organization that works with at-risk youth and gangs. Squires had launched a petition to boycott all candies manufactured by Hershey's.
West said the breath mint, which is designed to be placed in the mouth and dissolve, was "not in broad distribution" and should sell off the shelves only through the first quarter of 2008.
Click Here for Full Blotter Coverage.
January 25, 2008 | Permalink | User Comments (29)
What a stupid idea to begin with - I hope the person that thought this up was fired.
Posted by: MintyFresh | Jan 25, 2008 2:21:36 PM
This looks like cocaine? I guess the cops would know, but I always thought coke was a powder. Why would kids know what this "looked like"? Do tic-tacs resemble heroin? Let's ask the cops!
Posted by: Whitney | Jan 25, 2008 2:23:41 PM
OMG, What next?
Our TP too soft? Has too many 'Quilt lines'?
Next thing you know, it will be: "You looked at me the wrong way, I think I'll turn you in to the SS/Gestapo".
Who decides what 'Should' resemble what? We do. Not them.
One step, leads to another - in this case, it's downstairs all the way!
Posted by: StupidPeopleDoStupidThings | Jan 25, 2008 3:29:31 PM
Here is another example of a company that is an American institution losing its moral compass. I am beyond asking rhetorical questions about how this has come to be. Bosses no longer want employees with moral fiber and a straight back bone. They have hired and promoted slavish fanatics in pursuit of profits, who will do anything to make a sale. I'm surprised they didn't call the candy DeLorean.
Posted by: Archeoptimist | Jan 25, 2008 3:50:52 PM
I still dont understand how the candy poses a dange to children.Unless these are crack smoking children,then they have bigger problems than candy.
Posted by: whistleb4dawn | Jan 25, 2008 3:54:07 PM
Absolutely ridiculous! I've used that breath mint. It works and in now way reminds me of any illicit drug. Bring it back. Jesus, the moral volunteer police are beginning to run this nation. What's next? If you can't keep your brats off drugs, take a parenting class or spend more time with them.
Posted by: Chuck | Jan 25, 2008 4:20:56 PM
From my childhood, a Straw and some powder....yeah baby,
Pixy Stix anyone
Posted by: Ed Q | Jan 25, 2008 6:02:36 PM
If the police found a little bag of grinded up smarties would they respond the same to that as they have to this? Crushed up smarties look exactly alike! It's a mint!! As long as they aren't selling any illicit drugs in the little baggies, whats the issue?
Posted by: Niki | Jan 25, 2008 6:17:10 PM
The love of money continues to be the root of all sorts of evil!!!!
Posted by: minister | Jan 25, 2008 8:04:26 PM
Banning tic-tacs next? They look alot like some of the over-the counter pain and cold pills out there. Hmmm... the little pouches I use in my dishwasher are bags filled with powder - same technology used as the Hershey mints. Baggies are the drug transport vehicle of choice for many illegal drugs. Should we ban all baggies and force people back to folding wax paper around their sammich? Moral, ethical issue for the big company? This is silliness.
Posted by: Rick_VT | Jan 26, 2008 9:00:47 AM
I'm 31 years old and don't know what the resemblance of this candy is to illegal drugs...BECAUSE I DON'T USE ILLEGAL DRUGS! The company took the proper action and agreed to stop manufacturing and distributing this. SO EVERYBODY CALM DOWN, AND SHUT UP!
Posted by: Jason | Jan 26, 2008 11:15:29 AM
Are any of you old enough to remember the little packs of candy cigarettes from the 1950's and '60's? My mom used to let me buy some occasionally at the check-out stand. While I agree that everything we like or do does not need to be regulated, it is also true that the adults in the world need to take responsibility for any perception of causing harm to children. So that means that the parents ought to be questioning the purchase of things that are look-alikes to things more dangerous and ominous. It also means that marketing people should have morals, too, and not just go for kitch things that attract attention but are not very ethical. But ultimately, it is a purchasing choice. We are often presented with things that are bad for us to consume -like too much Paris Hilton or Britney Spear's "coverage". But those of us who do not wish to buy the tabloid rags or watch any "news" about them don't have to do so. I object very much to the Bratz dolls which appear to me to be promoting the hooker look to very youg girls and demeaning women in our society by rolling us back to the dark ages where women were empty-headed sex objects. I would never purchase one of the Bratz for a child, but neither am I going to march against them. The list of things individuals don't like and find morally offensive is so long and vast that we would end up sitting in a cave twiddling our thumbs, and even that would be annoying to some. Would I have bought my own kids the pretend cigarettes? No. There was lots of other candy around. Do I smoke today? No. The changing cultural attitude and messages about health probably prevented that. Everyone needs to remember there is something they like or need that others may not like or need, but we should have choice. And a perponderance of a certain choice leads to a cultural change. As in: it is my personal hope that a large number of mothers will wake up and see the Bratz hooker dolls for what they are promoting. And I would hope that a large group of board members or marketeers in the toy industry would be women who see it the same way I do. BUT NOT my business ultimately. As for the candy mentioned looking like drugs -toy guns are sold today which look very real to me. We cannot regulate every single thing in this life.
Posted by: Karen | Jan 26, 2008 2:24:34 PM
Watch the Kisses foil wrapped candies too...
Just change the wrapper.
You are over reacting...Hershey's is a good product; I would use it first before Pepto Bismol.
-Vanessa
Posted by: Vanessa | Jan 26, 2008 3:48:54 PM
Silly. Make your candy. Leave the Co. alone.
Posted by: 4cryingoutloud | Jan 26, 2008 4:31:44 PM
Why do companies knuckle under to this kind of crap? Not one word about how this poses a danger to children. It's a safe product.
Posted by: 4cryingoutloud | Jan 26, 2008 4:33:26 PM
what? thats stupid, those things are so goood too!
Posted by: ihatethenews | Jan 27, 2008 5:49:00 PM
I have used cocaine in the past, and I was amazed at how closely the breath packs resembled a "20" (a $20 size plastic baggy of coke)
Now while I am a fan of the pacs, and particularly like the way the mint suddenly hits your tongue, I have to agree that it strongly resembles cocaine.
As for how it may be unsafe. Let us say a child is exposed to the breath pacs as a candy, and so associates the blue color, shape and size as a candy. Then let us say that the child sees a baggy of cocaine and puts the whole thing it his mouth.
I don't know what the LD50 is for cocaine for a small child, but just having to worry about a child killing itself because it doesn't know better means that the candy probably should not be manufactured or it should be changed so as to not resemble a bag of coke.
Posted by: Lord Astral | Jan 27, 2008 8:17:49 PM
Even though it may resemble cocaine. Even if the kid finds some other bag of drugs laying around the house. Even considering the fact the kid mistakes it for a candy. He/she will more likely choke on the bag of cocaine than get high from an overdose. I agree it's stupid that Hershey's stopped production of such a highly rated product, no pun intended. Even though the guy who invented it was a coke head himself and that's where the idea originated. Your only going to get a very low marginal percentage of about .001% of kids who die from mistakenly eating a bag of cocaine. As for getting them started on it, cocaine is no mint. I'll leave it at that.
Posted by: Rokkat | Jan 28, 2008 6:25:30 AM
Let's ban tic-tacs; they could resemble something illicit. Let's ban baggies; they are used to store drugs. Let's ban sugar; it can resember drugs.
Whoever expresses outrage is LOOKING to be offended. The company took immediate steps to stop manufacturing the product. The only story here is the absurd reach people made in order to be offended.
Posted by: DaneruMelodie | Jan 28, 2008 7:56:08 AM
well they better take fun dip,candy cigarettes,and pixie stix off the shelf too!
Posted by: jane | Jan 28, 2008 9:50:04 AM
It is truly sad that this type of thing has to happen. However, what is even sadder is that there are parents out there using coke packaged like this that don't have the presence of mind to watch their children. If a child sees mom or dad with a packet and then is allowed the candy next time what if they grab the wrong thing? Should it be this way heck no, but in reality it is. I also bet you that the first time a child died or got sick from mistaking the candy for drugs Hershey's would be sued in a heartbeat. As ridiculous as it seems they made the right move. As far as why they packaged their candy this way in the first place is a matter for them to internally investigate, was it really a case of ignorance or was it a case of “thinking” they were making the package more “attractive” to young people… again that is for them to look in to. Let’s face it people many of us in society take no responsibility for ourselves, come on we talking about a justice system that awarded money to a person who was stupid enough to put hot coffee between their legs and now coffee comes with a warning “Caution, may be hot”. We get so tick off at “big brother”, big corporations, people trying to tell us what to do, what to watch, what to listen to, wear a helmet, wear a seatbelt that we don’t realize that most of this came about because some citizen filed a lawsuit/complained because they didn’t take personal responsibility for themselves and blamed others. I’m sure you have all heard about warning labels for - example: on hemorrhoid crème it says not to be taken internally –guess why that’s there? Someone took it internally – so now companies need to protect themselves and state what should be the obvious. I’m sure companies are tired of having to protect us from ourselves but even more tired of being sued because of our own stupidity.
Posted by: AttitudeOfGratitude | Jan 28, 2008 1:00:19 PM
Don't get mad at the company for producing the candy, the inventors probably don't have a clue what cocaine looks like. I didn't until I started watching COPS everyday.
I do believe the product should be discontinued because it can easily be mistaken for drugs during an investigation or arrest.
Posted by: Cynthia | Jan 28, 2008 10:18:49 PM
I personally don't like that you people think that now anything looks like drugs. Come on please! Whatever. You people watch too much T.V.
Posted by: Mara | Jan 29, 2008 9:52:08 AM
I agree with the Pixy Stix person...
Look at our generation...we turned out just fine...I think. ;)
I really feel like parents are over working and not spending enough time with there children...Whatever happened to having a sit down dinner every night with the WHOLE family.
Parents need to stop relying on the public to raise THERE kids!
Posted by: CJ Mount | Jan 29, 2008 10:47:59 AM
I can't believe you'd blame the company for this trouble. They've been a model company since I was a child and to think for one minute they would name a candy that would resemble one of a drug is proposterous. It would work if you showed faith in the company and did a better job playing down the drug name and educate children to be leary of scam artists trying to sell them drugs. They are not a stupid generation, just a highly influenced one. You people are paranoid about everything. Why not praise them for avoiding such things and reward a more positive approach like our kids do. They've been very successful in helping themselves and making their own decisions. Peer pressure is replaced by peers deciding with each other and encouraging a more positive attitude. We support them 100%. Thanks kids.
Posted by: onceherd | Jan 30, 2008 2:45:44 AM
Some people just live to bitch, case in point. I would write a letter to whoever started the issue and TELL them just what you think, thats how we can ALL right the wrongs created by stupidity, which seems to be running rampent nowadays
Posted by: vic | Jan 30, 2008 11:20:59 AM
Psst - vic (in a low whisper),
I think you're the one Bitchin' now...
Posted by: Psst | Feb 1, 2008 1:55:33 PM
Would this rock cocain looking candy have made it harder for our law enforcement agencies? what if this caught on as a great way to transport or just carry your personal stash around. It would drive the local police departments crazy every time they seen this package laying on the console in a car.
Posted by: Joe | Feb 6, 2008 10:52:35 AM
How more effective it would be to ban and inforce the ban on coke period. No it's less challenging to band candy. Goodoh
Posted by: MissClarity | Feb 23, 2008 9:18:45 AM
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