ABC News' Huma Khan reports: Sarah Palin is firing up conservative women with her "mama grizzlies" campaign, but liberal women are showing they have a roar in them too.
Emily’s List, one of the largest political action committees dedicated to electing pro-choice female Democrats, today unveiled its "Sarah Doesn’t Speak For Me" campaign, designed to counter Sarah Palin’s influence in the mid-term elections.
The highlight of the campaign is a video ad mocking Palin's "mama grizzlies."
"We call upon women and men to let their voices be heard and to reject Palin’s reactionary candidates and backwards-looking agenda. We created this campaign because Sarah Palin and her endorsed candidates are extreme and bad for America, because women voters are key to this election and our country," Emily’s List president Stephanie Schriock said at a news conference today. "We created this campaign because we didn’t want women across the country to think that there’s only one voice for women and we didn’t want Sarah Palin's voice to go unchallenged."
Part PR campaign, part fundraising effort, the campaign basically involves a multi-media interactive web site where people can share their stories, post videos and exchange information. Emily’s List is spreading the word about this open forum through an online advertising campaign on Google and Facebook that organizers say has gotten 6 million impressions.
The group is hoping to do some online fundraising for its candidates through the campaign, although Schriock wouldn’t elaborate on how they plan to turn the momentum from this into action on the ground.
The group wouldn't disclose the budget of the campaign.
“It will be a virtual public square where Americans can have their voices heard about what they want in their leaders and why Palin and her crew are not providing it,” Schriock said.
Emily’s List donated more than $3 million to Democratic candidates in the 2008 election, and has thus far given $1.1 million in the 2010 election cycle, according to Opensecrets.org.
-- Huma Khan