6 months ago, a reviewer on Amazon.com posted a humorous comment about a t-shirt he didn't even own.
"Fits my girthy frame, has wolves on it, attracts women," he wrote, adding an anecdote about how, the first time he sported the t-shirt to Wal-mart, women suddenly started flocking to him.
For months nothing happened, and then suddenly this May, more than 750 people have offered their own over-the-top testimonials. Some claimed it cured cancer. Others that it led them to new insights on a vision quest.
“You don’t put this t-shirt on your torso, you put it on your soul,” one reviewer wrote.
The Three Wolf Moon shirt isn’t new –- it’s been on sale for a couple of years. But since the viral thread took off this month, sales went through the roof. It’s currently selling more than a hundred an hour, and it's the #1 seller in Amazon’s apparel line.
There's now even a Youtube video, produced by a Brooklyn comedy troupe, mashing up the outlandish reviews.