Israeli Cell Phone Company in Hot Water Over Ad Featuring Wall

GREAT! WOW! CellCom, I think that your ad speaks the first step to peace..we here in America wishes your company and the people on both sides of the wall peace...

I Love You All!

This is a step in the right direction and needs to be praised, not condemned. What I would love to see to happen now is a return ad from a Palestinian company showing the ball from the other side.

The 1,000 mile journey begins with one step.

Now that is a great commercial - I got chills watching it.

The wall cannot and will not separate families, friends or people. Hopefully, there is peace around the corner, soon.

I think the ad is wonderful...and if the politicians would stay out of it....they would be playing soccer for real!

We should have more ads like that!

How would this get the company in hot water? It probably accurately reflects how most average Israelis feel about the apartheid wall.

The 'journey' does not begin with a step backwards. The Wall is a LANDGRAB, plain and simple. To apologize for it-- as this ad does-- is to deny that fact.

Beautiful and touching. I love it.

This also is knock from an Ad in India (Airtel)w/o the barrier, but barbed fence. Instead used kids.

OOPS! Sorry! I misread the author of the negative comment I was referring to in my previous post.

This ad is adorable. I would've preferred to see the Palestinian players on the other side of the wall, but this is a step in the right direction! Showing playfulness is great - sport is such a universal enjoyment. I think this commercial is wonderful. It shows how cool peace could be.

If we put all the extremist on both side (and Politicians) in one place and built a wall around them... we could play soccer all day long... Israel this Palestinians that... Shut up already and just play soccer!

This is a feel good commercial about two groups that cannot normally coexist without killing each other. There is absolutely nothing wrong with it. Quite to the contrary, it sends a very good message. The groups/people complaining about it, on both sides, in their hearts, really do not want peace. It is due to these two extremes that the violence persists.

Yes, it's supposed to give you chills. It's supposed to make you feel good and hopeful about the way things are, like having a picture of a tropical island and lavish beach bungalows on the wall of a sweatshop or of an 8' by 8' cubicle. It's not really hopefully except in the way that antidepressants are hopeful -- they help you accept the way it is. Acceptance is the crucial aspect of preempting change.

"I think the ad is wonderful!" I think you, Carole, should stop by the West Bank sometime. The point is that is not how Israeli soldiers deal with Palestinians. If that soccer ball was repeatedly kicked back, they would call in an air strike and US made F-16s given as a gift to Israel and paid for using your tax money would bomb the civilian neighborhood where the soccer ball was kicked from.

I hope next they have a Coke commercial where a CIA interrogator shares a Coke with a hooded detainee during a torture session. I can imagine it now, they just finish electrocuting the guy using wires attached to sponges on one side and a car battery on the other. The detainee (a terrorist, or just a farmer, it doesn't matter really to anyone) cracks a joke, and the CIA "contractors" crack open three Cokes and they all sit there all smiles having a talk for a while.

I would get chills watching that. I swear!

Americans have been so intellectually disabled that little sophistries, little Jedi mind tricks like this are truly effective. It's why I love doing business here. You can poison a whole town with cancer making some product at a $1 billion profit and then build a $5,000 memorial to the "fallen" in some war at a local park and 90% of the public will actually threaten violence against their own neighbors if they try to sue you. It's fantastic. It's got to be the schools.

Oh yeah, encouraging peace despite obstacles is SUCH "white washing"...Puh-lease. At least there is an attempt to reach out instead of ignoring reality. Reality is the wall is the white elephant in the commercial; something that is being ignored by those who know the wall should be removed. I believe the commercial gives a nice, big finger to those who built the wall, not those separated by it.

The term "left-wing" for Israelis who "oppose the wall," is propagandist. I have Jewish friends who condemn the wall, but voted Republican. I'd hardly call them "left wing." Your dubbing anyone "left-wing" fits the type media reporting that says our enemies employ dreaded "secret police," while the U.S. itself uses "undercover agents." As for the ad, or for that matter the wall itself, I don't know enough to have an opinion one way or the other. I do have an opinion against biased media reporting in a supposedly objective framework. Sterling Greenwood/Aspen Free Press

Sadly, the post by Barry is absolutely spot on. Americans are so easily duped by money, appearance and triviality. The recent movie "Idiocracy," which lambasts the decline of western civilization and the devolution of human intelligence, may have been too easy on Americans.

Sam, you are right, I'm not sure that it's 3 million and it probably is a lot less. But the numbers are big and there is quite an effort to now allow an accurate counting.

When the Coalition Provisional Authority took over the governance of Iraq, the first law they made was that it was unlawful for anyone in Iraq to county civilian deaths. There was no central counting and it was forbidden to have any centralized organized counting.

That's not the sort of rule that a moral person makes. Even the Nazis counted the dead. I guess modern regimes learned their lessons. You count the dead and you end up with bad press, and if you lose your power, criminal prosecutions.

And to think... all this conflict due to the fact that selected groups of people have the ridiculous idea that this land is "holy".

Perhaps all the inhabitants of said land (and perhaps the rest of the world) should pull their heads out to see the irony of the situation.

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i get excited and forget how to spell

by the way i think the ad is great ..